Crafting Stories Through Threads

At YoshnasByEla, we believe that true beauty knows no bounds, and our clothing is designed to empower women of all ages, shapes, and sizes. Each garment in our collection is a labor of love, meticulously crafted by skilled artisans who bring centuries of heritage to life through every stitch, weave, and embellishment.

Our branch, located at Nanganallur, Chennai, offers a wide range of Lehengas, Anarkalis, Salwars, Sarees and Gowns, tailor-made to your style. Backed by our In-House designers and fine craftsmanship, our tailoring and Zari-Zardozi units deliver impeccable detailing and finish. From delicate florals to intricate geometric patterns, our designs are a celebration of creativity and precision, showcasing the unparalleled artistry of Indian embroidery.

We take immense pride in our commitment to quality, sourcing the finest fabrics and materials to ensure that every garment is not only beautiful but also comfortable and durable. We believe in creating clothing that not only looks good but also feels good, empowering women to express themselves with confidence and grace. 

Brand Story :

YoshnasByEla is a premium designer studio founded in 2014. A dream materialized by Elavanchi, the brand stood firmly as a beacon of Indian fashion, a testament to the power of passion, creativity, and determination.

In 2023 a new chapter unfolded as Merlin Malarmathy, took over the reins of YoshnasByEla. With a vision as bold as her ambition, she breathed fresh life into the beloved brand, infusing it with innovation, creativity, and a renewed sense of purpose.

Drawing inspiration from the brand's rich heritage and loyal following, she embarked on a journey to reimagine and revitalize every aspect of the brand.